This year’s New York Fashion Week featured a surprising accessory that you already have: your smile. In conjunction with fashion expert Tai Beauchamp, the American Association of Orthodontics set up a pop-up shop in NYC’s Columbus Circle where the public could come and learn more about how to get their best smile ever.
The pop-up shop featured tooth-friendly drinks (featuring clever names like "smile-tinis" and "grin and tonics") and was a one stop shop for q&a with orthodontic experts and beauty experts alike. Beauchamp held a meet and greet with the public, answering fashion and beauty questions alike, and beauty experts from Sephora helped visitors find the best shade of lipstick to match their tooth color.
The AAO staffed the shop with experts who offered free personalized orthodontic evaluations and before and after computer imaging to guests. The images presented a glimpse of what consumers could expect after orthodontic treatment, and offered suggestions regarding what kind of treatment each visitor should seek out. All guests left with their very own ‘swag bag’ featuring freebies from the pop-up’s sponsors.
Dr. Gary Lederman offers neuromuscular orthodontic services in his Bellmore, NY office. He applauds the initiative between the AAO and the fashion industry. "This is a low-pressure way to get people excited about orthodontics," Said Lederman. "New York is the fashion capital of the world, but it doesn’t matter how well dressed you are if your smile doesn’t match." Dr. Lederman also cites improved posture, balance, and confidence as benefits to orthodontic treatment.
Dr. Lederman’s continuing education has included recent trends in dentistry that is minimally invasive or “light touch dentistry.” This approach to dentistry uses techniques and materials to treat dental restorations to sustain as much as the natural tooth as possible. Not only is it better for the tooth and patient’s long-term health, patients have a much better experience with minimally-invasive dentistry. 
Dr. Lederman knows you are busy. That’s why when its time for a restoration, he uses CEREC 3D technology. With CEREC, Dr. Lederman’s patients need only one appointment for inlays, onlays, crowns and veneers. There is no longer a need for temporary crowns or a week of production time. Why make two appointments when your restoration can be completed in one! 
Black or grey metal fillings contain mercury and are generally considered an old and outdated technology for filling for many reasons. Dr. Lederman has not used silver, gray or metal fillings for years, instead opting for the improved dentistry of white, resin fillings. 
Dr. Lederman is a leader in bringing a biomimetic dentistry approach dentistry his patients in New York. The term “biomimetic” means to imitate or to model after nature. Applied to dentistry, Dr. Lederman follows the ideal model for dental structure: the actual tooth. 
Dr. Lederman’s continuing education in Neuromuscular Dentistry now extends to his practice of orthodontics. As with the treatment of TMJ, Neuromuscular Dentistry addresses the alignment of both the teeth and the jaw to create an ideal, pain-free balance. Dr. Lederman’s continued study of Neuromuscular Dentistry now extends to using Orthodontics in the application of neuromuscular principles. 